A verified customer review is a review a customer can leave after making a purchase from a company's website. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site.
This type of review carries more weight than a typical Google review because it confirms that your business has an online store and the review is coming from someone who made a purchase from you. Traditional Google reviews can be left about anything and they can also be written by basically anyone, even though Google discourages fake reviews.
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